Cookies, click IDs, call tracking, and closed-loop reporting written for the people who have to make it work on real client sites.
An attribution window is the period of time after someone sees or clicks your ad during which a conversion is counted as being caused by that ad. If someone clicks your ad on Monday and buys on Friday, a 7-day click attribution window would credit that ad. A 1-day window would not. The window you…
How lead source tracking works, the difference between session-level and lead-level attribution, the most common failure modes on WordPress sites, and a step-by-step implementation guide.
A guide to lead tracking software categories — CRMs for pipeline management, attribution tools for source tracking, call tracking for phone leads — and how…
How OptinMonster works with WordPress, what attribution data it captures by default, how to add UTM hidden fields to OptinMonster campaigns, and how to track…
How JotForm works on WordPress, how to capture UTM data through JotForm hidden fields, why session-level UTM capture fails on multi-page paths, and how first-party…
How attribution data gets into Salesforce — Web-to-Lead hidden fields, marketing automation syncs, and Campaign Influence for multi-touch reporting. Plus how to connect WordPress form…
HubSpot attribution reports track lead sources, multi-touch journeys, and revenue attribution — but have significant gaps with non-HubSpot forms, cross-domain tracking, and cookie-blocked visitors. Here…
How to add a heatmap tool to WordPress, read click and scroll data to diagnose why visitors are not converting, and connect heatmap insights to…
How to embed Typeform in WordPress, connect submissions to your CRM and email platform, and add UTM tracking so you know which marketing channel drove…
How to connect WordPress to Zapier using form plugins and WooCommerce, automate lead routing to your CRM and email platform, and add lead source attribution…
How to connect Omnisend to WordPress and WooCommerce, set up the highest-ROI automations (welcome, abandoned cart, post-purchase), and add lead source attribution to know which…
WooCommerce does not track where your customers came from — here is how to set up attribution that connects every order to the marketing channel…
How to run WordPress and Shopify together — integration options, the cross-domain attribution gap, and how to track which content and campaigns actually drive Shopify…
Install the plugin on one client site and watch a closed deal trace itself back to a keyword.
Start tracking to the sale