Cookies, click IDs, call tracking, and closed-loop reporting written for the people who have to make it work on real client sites.
Activation rate measures the percentage of new users who reach a first-value milestone. Learn how to define the milestone, calculate the metric, and improve it through onboarding and email sequences.
How to set up complete lead source tracking on WordPress — from UTM parameters to hidden form fields, phone call attribution, and closed-deal revenue reporting.
Leads are not customers. Offline conversion tracking closes the loop between an ad click and a closed sale, so your campaigns optimize for revenue, not…
Third-party cookies are being switched off across browsers, quietly breaking your attribution. Here is the first-party fix on WordPress.
Install the plugin on one client site and watch a closed deal trace itself back to a keyword.
Start tracking to the sale