Cookies, click IDs, call tracking, and closed-loop reporting written for the people who have to make it work on real client sites.
Most businesses start with first-touch or last-touch attribution. Pick one, call it done, move on. And for a while, that works fine. But as your buyer journey gets longer and your marketing mix gets broader, single-touch models start lying to you. First-touch credit goes entirely to the channel that started the conversation — even if…
Product-led growth metrics include activation rate, TTV, free-to-paid conversion, PQL rate, NRR, DAU/MAU stickiness, and viral coefficient. Learn how to measure and improve each one.
Activation rate measures the percentage of new users who reach a first-value milestone. Learn how to define the milestone, calculate the metric, and improve it…
Logo retention (gross revenue retention) measures the percentage of ARR retained from existing customers, excluding expansion. Learn the formula, benchmarks, and how cohort analysis makes…
Pipeline velocity measures how fast your pipeline converts to revenue. Learn the formula, the four levers that drive it, and how to segment it by…
Sales productivity metrics measure how efficiently your team converts activity into revenue. Learn win rate, average deal size, sales cycle, pipeline velocity, and how they…
Feature adoption measures how many users are actually using the features you have built. Learn how to measure it, what drives it, and how it…
SaaS pricing strategy covers choosing the right pricing model (flat-rate, tiered, per-seat, usage-based, freemium), packaging for expansion, and connecting pricing to revenue attribution.
Quota attainment measures how much of their assigned quota reps hit. Learn how to calculate it, what the benchmarks mean, what drives it, and how…
Burn multiple measures how much net cash a SaaS company burns for each dollar of net new ARR. Below 1.5x is great; above 3x is…
The SaaS magic number measures new ARR generated per dollar of sales and marketing spend. Above 1.0 signals efficient, investable growth; below 0.5 signals a…
Usage-based pricing charges customers for what they consume rather than a fixed subscription fee. It drives lower friction trials, automatic revenue expansion, and better value…
Time to value (TTV) is how long it takes a new customer to experience their first meaningful outcome from your product. Customers who activate faster…
Install the plugin on one client site and watch a closed deal trace itself back to a keyword.
Start tracking to the sale